Hottest Web Designing Trends Of 2017 Explored

Just a few days back, we actually came across a question (posted on a forum) regarding the eventual death of web design. Much as we couldn’t gauge why such a question had actually cropped up, we were not even interested in finding out details because of one simple reason – we were more excited to find out what web designing actually has in store in 2017.

Let us tell you that 2017 is going to be a great year for designing and development and today we will walk you through the trends that are going to evolve and become stronger this year. Let us read on to explore further.

Parallax is coming with custom graphics: It’s going to be a great combination

Parallax is going to get stronger with custom graphics. As we all know by now, Parallax enjoys a desirable position in the web designing sphere – thanks to the fresh elements added by it. One of the main reasons why this trend has tasted success is because it allows visitors to pay attention to every stroll. In 2017, expect parallax designs to be backed by custom graphics, complete with the high-resolution screens, retina speed and faster internet connection. Users can enjoy one of the hottest web design trends -i.e. graphics – expected to do away with the minor flaws of parallax. Will Lazy Load continue to be prominent?

Lazy load is one attribute which, it is believed, helps websites to load faster. 2017 in all probability is going to witness improved lazy load functionality when the site images will load even before the viewport appears on your screen. As of now, visitors have to wait for a certain amount of time before the images load properly. In 2017, we are definitely expecting this problem to be done away with.

The rise and rise of flat designs

Flat designs are definitely going to stick around and make their presence felt. Imagine how designers were busy demonstrating their complicated web skills by filling up websites with flashy animations and illustrations. Flat designs stand for simplistic renderings of your designing skills. Simple websites, time and again, have won the battle against their complex counterparts by virtue of being more Google-friendly. They load faster and can easily be comprehended by Google and other search engines. On the other hand, complex sites with an overdose of flashy animations might not even be recognized for the most used keywords simply because Google is unable to recognize flash at present. It is important to use flash within limited spaces. 2017 is definitely going to witness the rise of flat aka more simplistic web designs. Make sure the website designing company hired by you is well aware of the aforementioned trends in order to serve you in the right fashion. In order to be completely sure of the credentials of the designer, make sure you are reading reviews and seeking personal recommendations from peers. While interviewing several designers ask them how much they know about the latest trends in web designing. Keep 2017 in mind while judging answers.

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Six Tech Trends to Know Heading Into the New Year

As we look back at 2016 and gear up for a new year, it’s smart to brush up on new trends in the legal industry. By new trends, I mean new technology, because the terms have become almost synonymous.

Technology has impacted our profession dramatically in recent years, and it continues to do so at an accelerating pace. If you’re not on the technology bandwagon, you and your firm will have a hard time staying afloat.

This fact isn’t a revelation. We’ve known for decades that success in most industries comes down to adopting new technology. But doing so in the legal profession comes with its set of challenges.

First, regulations make change difficult. Second, sometimes it’s hard to know which new products and approaches in the legal industry have value, and which are just hype.

Those challenges aside, firms that don’t embrace technology will have trouble attracting the best new legal talent. The revenue at law firms clinging to old school ways will drop off as a new generation of clients takes their business to new-school, tech-savvy companies.

What does it take to join the ranks of the new-school? There are six major trends to be aware of going into 2017.

Social networks

Social networking is the cornerstone of legal industry marketing. This fact shouldn’t be a surprise. Rainmaking has always been about networking, relationship building and word of mouth. It still is; these techniques in their offline form still build practices. But if you’re not working the online component, too, you’re at a catastrophic disadvantage. Social media has become a factor in how clients choose attorneys, according to a survey taken this year by FindLaw. In 2017, take steps to ramp up your social presence on your website and blog, on LinkedIn, Facebook and Twitter. Doing so will maximize your online presence and help you grow relationships over time.

Your clients, prospects, and leads are online and checking social media regularly. Being part of the social media landscape isn’t hard, but there are right and wrong ways to go about it. Invest in expert help this year. Set a goal to get your social marketing plan up and running in 2017.

Virtual Law Firms

These are firms that can operate anywhere: A lawyer’s home, a satellite office, even from inside a Starbucks. Many lawyers have closed their downtown offices and work remotely. Technology lets them do this without hurting service or quality. Remote work can reduce overhead and travel time while increasing flexibility and improving work/life balance. Plus, you have the option to rent offices or meeting rooms as needed.

The leap to virtual doesn’t have to happen overnight. Experiment by working remotely one day a week and see how it impacts your productivity and revenue. It may very well provide the edge your firm needs to succeed in 2017.

E-discovery

Electronically stored information (ESI) is now considered discoverable in court. ESI includes e-mails, texts, instant messages, voicemails and other electronically stored information. What you need to know: This technological reality has changed the face of litigation. Lawyers can (and should) use digital services to access all types of records. And we need to remind our clients that their deleted texts and e-mails are retrievable.

Legal process outsourcing

Outsourcing legal work to a vendor, law firm or overseas resource has become an increasingly favorable trend for law firms. Streamlined by new technology, LPO continues to cut expenses and reduce workload overflow. It can be a huge factor in scaling your business and managing workflow. LPO technology firms that market to the legal industry are on the rise. They’ll be coming after you in 2017 to present their case. When they do, listen.

Reviews and testimonials

Adding positive reviews to Google+, Yelp and Avvo is critical to growing your business and managing your reputation. 72 percent of consumers said they trusted companies more when they have positive customer reviews, according to a BrightLocal survey in 2014. The number of people reading online reviews is increasing, so take steps to post reviews in 2017. If you can’t get customers to go on record, that’s OK. According to the data, consumer trust increases even when the reviews are anonymous.

Cloud-based online document repositories provide secure, on-demand access to records for you, your clients, and your team members. You can store, organize, view, and change files.

More customers want instant gratification and access to their documents and records. It’s relatively easy to set up, makes for a better consumer experience, and can save you time from fielding emails and sending attachments. Make sure your clients have this access in 2017!

So there you have it. Six new trends that aren’t entirely new, per se, but are increasingly important as our industry ventures forth into the brave new world of 2017.

Lawyers like to err on the side of caution. Many of us are slow to embrace new technology or rock the boat. Historically, we get hung up asking ourselves whether we can afford to take such risks.

But what we need to be asking is: Can we afford not to?

At the end of 2016, the answer is a resounding no.

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3 Content Marketing Trends to Watch

“Content marketing is a success defining element for today’s businesses. Better the content marketing better is the business.”

Content marketing in a right way can give your business a right exposure. In this fast paced world of internet, you cannot neglect it, otherwise your business might extinguish in the end. You have to pay equal attention to content creation and promotion.

With each passing day, we see new trends emerging in almost every aspect of online marketing. Content marketing is no different. From Facebook, Twitter to Snapchat, new platforms are being emerged, promising to deliver better value for content marketing.

To stay competitive, companies have to stay updated with the emerging trends. That’s why today I aim to shed light on major trends that you should watch closely in 2017.

Content Marketing Through Videos

Video is visual description of your story.

Being in trend from quite some time, videos will continue to lead the content marketing in 2017. The effectiveness of videos is obvious as indicated by the following statistics on HubSpot.com.

  • Videos increase click-through rate by 200-300%
  • Videos increase conversion by 80%
  • 64% of customers make buying decisions after watching the video
  • YouTube reports 100% increase in mobile video views every year.

No doubt, marketing through videos is really effective but that does not mean you start doing it haphazardly. You should do strategic video marketing to squeeze maximum juice out of it. Make purposeful videos and align with your long-term strategy. Through videos, you can:

  • Deliver your brand message
  • Communicate your brand story
  • Explain your value proposition
  • Build relations with your customers and prospects.

However, you also need to be careful while creating videos. A boring video or a video that does not have any value for customers will go in vain.

Keep following do’s and don’ts in mind:

Do’s:

  • Videos should be purposeful and carry value for your customers.
  • Videos should be attention grabbing.
  • Videos should be bit emotional or sentimental.

Don’ts:

  • Videos should not be too long or too short
  • Videos should not be boring
  • Videos should not be offensive by any mean.

So heads up for 2017 and aim to interact and convert your customers through strategic video marketing.

Content Marketing Through Snapchat

As reported on Bloomberg, every month Snapchat gets about 10 billion views and 100 million active users. Imagine the wider audience you can reach by using Snapchat.

Snapchat is on scene since 2012. Earlier, it was considered mainly as a sexting app. But with the passage of time, Snapchat added features that make it a really attractive marketing medium for businesses. 2017 is expected to see exponential growth in Snapchat use for content marketing.

Snapchat allows 10 second snapshots. That means nothing useless, only the message that you really want to convey. Not only it is highly engaging, it also allows easy interaction with customers. Through a 10-second snapshot, you can

  • Introduce your business
  • Convey your inspiring story
  • Create a teaser
  • Offer a discount or promotion
  • Find the talent
  • Promote your product

And the options are unlimited.

So keep your fingers crossed in 2017 to explore thousands of ways you can use Snapchat to reach a wider audience.

Use Data-Backed Content

Whatever medium you are using for content marketing, make sure that the content you are marketing is valuable. It should be informative, educative and interesting. Back it with important statistics, facts and figures to build a high level of trust with your audience. Include case studies, expert opinions and empirical evidences to support your information.

So keep these points in mind while you are planning a content marketing strategy for 2017. Focus on these areas and you will have a brilliant year ahead.

Best of Luck!

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Resort Wear Trends

A style of clothing for affluent women who jet set to warm-weather climates post-Christmas, resort wear is in itself a fashion season. Spectacular destinations of the wealthy host champagne sipping water-side activities that requires donning the best of the best. Because if you’re someone, you’re wearing someone.

So what kind of apparel and swimwear is in store for 2017 resort wear?

The Lingerie Look
Sexy black lace swimwear, cover ups and resort apparel are said to rule the resort wear runway for 2017 collections. Think honeymoon meets yacht party, bring the bedroom to the beach. Opposite of the daringly sexy black lace look, you may see some white crochet swimsuits and cover ups as well. The trend is sexy peek-a-boo of skin for a demure feminine and more playful look. Festival Inspired
Festival wear, whether you love it or not, is not going anywhere. With Coachella, Stage Coach and new music festivals popping up all over the world, fashion is looking to cloth the celebrities who love festival music. The resort festival look is elevated with decorative fringe, Grecian goddess inspired straps, pretty palm tree prints, amethyst-colored tie dye that would make you reminiscence of that staple Farrah Fawcett hair, and rich feather prints for a Native American princess look. Festival swimwear pieces will look gorgeous at the pool, and even more so at the next music festival. Never grunge though. Only festival glam is acceptable.

Embellishments
Eye-catching, attention grabbing, glitz and glam. Resort wear and swimwear trends for 2017 are all about the embellishments. Think large jewel details and golden hardware that sparkle in the sun. Solid print bikinis need unique and stunning embellishments such as these to set them apart. The affluent never lead boring lives and their clothing reflect just that point. These luxury swimwear and apparel pieces are evocative of the finer things in life and meant to be pedigree proof. Getting Cheeky
Ladies and gentlemen, the cheeky bottom has arrived. The new swimsuit bottom trend will be a hybrid of the traditional bikini bottom and a thong-like look. Potentially scandalous in previous decades, this new bathing suit bottom is a new standard of bikini wear in an era of equal pay and titles. Fashion takes its cues from worldly headlines and happenings, and this trend is no different. The cheeky bikini bottom provides just enough coverage while simultaneously adding that alluring sex appeal to bring out the highest degree of confidence from every woman.

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Cleveland Has A Better Chance Than Chicago To Return To The World Series

The youth of the Cubs, epitomized by the selection of Kris Bryant as the National League Most Valuable Player, has many people discussing a return to the World Series next year and beyond for the team from Chicago’s North Side. In actuality, it seems that their opponents in this past Fall Classic are more likely than the Cubs to reach it again in 2017.

Several key members of the Cubs are facing free agency, most notably closer Aroldis Chapman and leadoff hitter Dexter Fowler. Postseason pitching hero Jon Lester will return, but veteran battery mate David Ross has retired. The loss of his personal long time catcher, who was brought over from Boston to Chicago primarily at Lester’s request, may cause the left hander to be less effective in 2017.

Cleveland, on the other hand, will be adding a star player to a lineup that managed to somehow win the pennant without him. Outfielder Michael Brantley, the team’s M.V.P. in 2015, will return after missing nearly all of last season due to injury. They will also get back catcher Yan Gomes, who missed much of the season as well. The path to the playoffs promises to be easier for Cleveland next season. Two of the perennial powers that rival the Indians in the American League Central division, Detroit and Chicago, are going to be considerably weaker as they enter rebuilding mode. The Tigers are looking to trade veterans such as Julio Iglesias and Ian Kinsler in hopes of getting top prospects, and the White Sox are marketing ace left hander Chris Sale and center fielder Adam Eaton.

Also weaker are the teams the Indians breezed through in the playoffs, which saw Cleveland win seven of the eight games in the two rounds. Boston, who was swept in three games by Cleveland, will very likely miss the presence of “Big Papi” David Ortiz. The perennial All-star and likely Hall of Fame designated hitter retired after the season.

Toronto, who was dispatched by Cleveland in five games in the Championship Series, will be losing at least one of its key sluggers Edwin Encarnacion and Jose Bautista. Both All-Stars are free agents this winter, and each will command contracts so large that it would be impossible for the Blue Jays to sign the duo.

On the other hand, the Cubs’ most probable playoff opponents are likely going to be stronger. Washington, which finished behind Chicago for most victories last season, is seeking to acquire Sale from the White Sox. That acquisition would strengthen an already formidable starting rotation, anchored by Cy Young Award winner Max Scherzer. The Nationals are also on target to sign Fowler away from Chicago. The Dodgers, who came just two games from wresting the pennant from the Cubs, are actively pursuing several power hitters that could push them over Chicago in the playoffs. Milwaukee outfielder and former National League M.V.P Ryan Braun continues to be linked in possible trades with Los Angeles.

While there is no doubt that the Cubs will be the favorites to win the pennant again in 2017, Cleveland might be an even better bet to repeat. After all, they won it last year without two of its best players, both of whom should be healthy in the spring.